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Huggies – “Soirée” from MassMarket on Vimeo.
MassMarket worked with MJZ director Fredrik Bond to create this destructive and adorable spot for Huggies Diapers via JWT New York.
Title: “Soirée”Client/Product: Huggies Little Movers Diapers
Agency: JWT, New YorkExecutive Creative Director: Walt ConnellyCreative Director: Richie GlickmanArt Director: David SuarezCopywriter: Daniel GonzalezHead of Art: Aaron PadinTitle Animation: Chadwick WhiteheadDirector of Integrated Production: Clair GruppDirector of Brand Production: Joe CalabreseSenior Integrated Producer: Owen KatzAssistant Producer: Mike McLoughlinBusiness Director: Karyn RockwellAccount Executives: Aissatou Balde, Raymond Lynch
Production Company: MJZDirector: Fredrik BondExecutive Producer: Lisa MargulisSenior Executive Producer: Jeff ScrutonProducer: Nicholas WrathallDP: Hoyte van Hoytema
Visual Effects and Editorial: MassMarket, New YorkExecutive Producers: Rich Rama, Justin LaneProducer: Nancy Nina HwangAssociate Producers: Marcus Lansdell, Justin RomeroEditor: Cass VaniniLead Flame: David ParkerSenior Flame: Jamie ScottCG Supervisor: Damon CiarelliCG Lead: Andy JonesCG: Todd Akita, Jonah Friedman, Soo Hee Han, Xuan SiefertCG Modeler: Tom CushwaCG Previz: Ian BraunerTracking Lead: Joerg LieboldTracking: Denis TrutanicFlame: Joanne UngerJunior Flame: Jeen Lee, Adam Flynn
Audio Post: JWTwoSound Mixer: Andy GreenMusic Producer: Dan BurtAudio Producer: Greg Tiefenbrun
Animation Company: Buck, New YorkExecutive Producer: Kate Treacy, Anne Skopas Producer: Kevin HallCreative Director: Orion TaitCG Supervisor: Lars Holmgren3D Generalist: Kevin Couture, Arvid Volz, Dave SotoCG Lead/Modeling/Comping: Ryan O’Phelan